Legendary British automobile brand MG continued its sales successes in England and Europe in last September as well. MG has become one of the important brands of electrification transformation in the automobile market with its 100% electric and rechargeable hybrid models in its product range. The brand, which is represented by Doğan Trend Automotive in our country, reached 8,369 sales in September, of which 5,449 in the UK and 2,920 in Europe. Having sold 4,723 units in the same period of the previous year, MG increased its sales by 77% within a year, exceeding 8,000 units in a month for the first time. MG; In the first nine months of 2021, it achieved a record growth of almost 100% compared to the previous year, with a total of 37,190 sales across Europe, including the UK. Operating with a network of over 300 dealers in 16 European countries today, MG aims to increase the number of dealers to 400 by the end of 2021.
Represented in our country by Doğan Trend Automotive, a Doğan Holding company, British MG makes a name for itself with its successes in the countries where it is offered for sale. MG, which started operating in the European market two years ago, has reached significant sales figures with its electric and hybrid models. The brand sold a total of 8,369 vehicles, with 5,449 vehicles in the UK and 2,920 vehicles across Europe in September last year. MG, which sold 4,723 units in Europe in the same month of last year, increased its sales by 77 percent after a year and exceeded 8,000 units in a month for the first time. Matt Lei, CEO of MG Motor Europe, emphasized that this success has been achieved with only two models (the 100% electric MG ZS EV and the rechargeable hybrid MG EHS PHEV). Expressing his pride in the success achieved, Lei said, “In the first nine months of 2021, we sold a total of 37,190 automobiles, of which 14,258 in Continental Europe and 22,932 in England. Compared to the same period of 2020, we achieved 214% growth in Continental Europe; In total, we achieved an increase of almost 100%. This development is a fantastic result for our brand, which started its sales activities in Continental Europe just two years ago. I am very happy to see that European customers prefer our products and our sales record in September.”
MG ZS EV: “Family Car of the Year”
MG's 100% electric model MG ZS EV, which has made a name for itself with the sales of 7,155 vehicles in Europe in 2020; It was in the top 10 in countries such as the Netherlands, Norway, France, Iceland and Denmark. Having a 4.85% market share in the 100% electric car market in Norway, the model became the 8th best-selling car and the 7th best-selling electric car in total. The MG ZS EV was also named "Family Car of the Year" in Belgium.
The sales network is expanding further
Continuing to accelerate its activities in 2021, MG also entered the markets of Austria, Germany, Spain, Portugal and Italy. In addition to these countries, the brand plans to add Finland and Switzerland markets. The ZS EV, which attracted great attention with its launch in August in Sweden, reached 900 sales in September and managed to enter the top 3 in the 100% electric car segment. Operating in 16 European countries today, MG has commissioned more than 300 MG dealers (sales and service points) since October 2019. The brand aims to increase this figure to 400 by the end of the year.
The MG electric model family is also growing
Increasing its sales in every country it operates in, MG continues to expand its electric model product range. The brand has attracted attention with the new Marvel R Electric, which will soon take its place in MG showrooms in Europe and is expected to be offered for sale in our country next year. In the first quarter of 2022, MG will present the new MG5 Electric, the world's first fully electric station wagon model, to European car lovers. Regarding the new models, Matt Lei, CEO of MG Motor Europe; “MG will continue to rapidly expand its electric vehicle range. We plan to put even more electric vehicles on sale in 2022. Our aim is to offer high-quality, high-tech and strikingly designed vehicles to European customers at an affordable price and to gain a strong position in the electric car market.”