Suzuki's adventure, which was founded by Japanese Michio Suzuki and started with weaving looms at the initial stage, has been going on for a century. Suzuki Loom Works, which entered into business life in 1909, was reorganized in 1920 under the name of Suzuki Loom Manufacturing Co. with a capital of 500 thousand Yen. Suzuki, which began machine exports in 1929, decided to produce its light commercial vehicle, which was developed as a concept in 1937, but unfortunately the Second World War that started in 1939 disrupted the plans. Suzuki started its the motor vehicle activities in 1952 with a two-stroke Power Free 36 cc motorcycle. In 1954, the company changed its title to Suzuki Motor Co. Ltd, and a year later started the mini-car period in Japan with the 2-stroke Suzulight 360 cc with a mass production. Suzuki, which completed its automobile production facility just two years after the registration of the current Suzuki logo in 1958, realized its first export and completed the truck production facility during this period as well.
Suzulight Carry was Suzuki's first light commercial vehicle, launched in 1961. Suzuki introduced the 2-stroke engine mini 4x4 Jimny 360 cc in 1970, and the same vehicle was produced in Pakistan 5 years later as well. Pakistan also hosted the assembly of the LJ50 4x4. Also in this period, SJ10 which was produced in Japan with a 25 HP air-cooled, 2-cylinder and 2-stroke engine, has gained the consumers' approval with its functional interior space for 3 people and being economical. In 1974, the SJ50 was developed for export markets with a new 3-cylinder 0.5-litre engine and a 4-person design. Continuing this growth in the 70s by establishing an automobile production facility in Indonesia, Suzuki began exporting the LJ80 model, which it introduced in 1977, to European and Australian markets. The small class model Alto, produced in 1979, was among the models that contributed to the growth rate of the brand.
In the 1980s, Suzuki increased its global-scale partnerships. First, a partnership for automobile production was established between GM, Isuzu, and Suzuki. In 1981, the SJ410 -which was previously known as Jimny- was exported to Europe and Canada under the name Samurai with 1.0-litre engines. In 1982, Suzuki signed an agreement with the Indian government for the production of automobiles via the foundation of Maruti Udyog Ltd. In this context, Suzuki Alto was produced under license as Maruti 800. Suzuki's legendary Swift was launched in 1983 as a 3-door, followed by the additional 5-door options, and was also produced in Colombia in 1987 under the name Cultus. The brand's pioneering model in the small SUV, Vitara, was unveiled in Japan in 1988 as the Escudo with a 1.6-litre engine and 4x4-wheel drive. By 1990, the era of Suzuki Motor Corporation began. While Megyar Suzuki Corp. was established for automobile production in Hungary, the light commercial vehicle production technical support agreement with Daewoo, the launch of the Wagon R mini vehicle with 660 cc engine, and the establishment of the Sagara engine factory in Shizuoka were other significant investment moves of the 90s. Suzuki, which sold 30 million cars worldwide in 2002, signed a partnership with Fiat in 2003.
In India, Maruti Udyog changed its name to Suzuki Maruti in 2007 as Suzuki acquired the majority of its shares. In 2008, the automobile-producing Sagara factory was completed in Shizuoka. The 2010s witnessed increasingly expanding collaborations with Toyota. This joint action, which began in 2016, continued with Suzuki's opening of the Gujarat factory in India and the signing of a future partnership agreement with Toyota. In 2018, both companies agreed on the mutual supply of hybrid and other vehicles in India. A year later, the capital partnership agreement was signed.
Since 2015, Suzuki meets Suzuki-lovers with the assurance of Doğan Trend Automotive in Turkey, a subsidiary of Doğan Holding, and its wide network of authorized dealers and service providers. You can find detailed information about the Suzuki Automobile world on www.suzuki.com.tr/tr/otomobil
Starting production of motorcycles in 1952 with a 2-stroke 36 cc bicycle engine called Power Free, Suzuki introduced its 60 cc Diamond Free engine to the market in 1953. In 1955, the Colleda 125 cc model was produced with a 4-stroke and 1-cylinder engine. Entering the world of motorsport in the 60s while motorcycle production continued, Suzuki won the 50-cc motorcycle category of the Man Island TT championship with the racer Mitsuo Ito. Founded in Thailand in 1967, Thai Suzuki Motor Co. Ltd. became the brand's first motorcycle factory established outside Japan. With GS400 in 1976, GS700 and two years later GS1000E, the GSX Series (Katana) in 1980, ATV production in 1981, 50 cc 2-stroke Let us scooter electric bike in 1996 and the speed record-breaker Suzuki GSX 1300R Hayabusa in 1999, the brand's motorcycle production exceeded 40 million. The range of Suzuki motorcycles continued to expand with the Skywave 650 of the Burgman series in 2002, the e-Let's electric scooter in 2012, the new Katana in 2018, and the V-Strom 1050 in 2019.
In 2020, at the MotoGP World Championships, the most important organization of motorcycle racing, Joan Mir -the Spanish pilot of Suzuki Ecstar team- became the MotoGP World Champion in 2020. In the 2020 season, the Suzuki team achieved three different victories: the Pilots' Championship, the Teams' Championship, and the Manufacturers' Championship. These achievements are also particularly important for Suzuki as Suzuki Motor Company celebrates its 100th anniversary this year. Once again reaching the MotoGP World Championship two decades years after its last world championship in the premiere class, Suzuki is also celebrating its success this year as it has reached 60 years in motorsports.
Since 2015, Suzuki meets Suzuki-lovers with the assurance of Doğan Trend Automotive in Turkey, a subsidiary of Doğan Holding, and its wide network of authorized dealers and service providers. You can find detailed information about SuzukiMotorcycleworld on www.suzuki.com.tr/tr/motosiklet
Suzuki, which is one of the global-scale brands of the marine engines market as well as land vehicles, initially produced the 5.5 HP 2-stroke D55 outboard marine engine in 1965. The brand's strong position in the market continued with the DT200 Exante introduced in 1987 and the 4-stroke DF 60 and DF 70 models with electronic fuel injection system in 1997. In 1998, DF40 and DF50 models with the first-in-class timing chain were introduced, and in 2006, the production of the 300-HP V6 cylinder DF300 began.
Suzuki Marine, which currently has a wide range of products ranging from 2.5HP to 350HP in outboard marine engines, pioneers the industry with superior technological developments. The DF 300B model, which was first introduced in Boatshow 2020 in Turkey, is the most important representative of the latest achievement of Suzuki technology. The revolutionary DF 300B in outboard motors stands out as the world's first 300 HP four-stroke engine with reverse rotation dual propeller technology. Suzuki's inhouse reversible dual propeller technology enables both propellers to rotate in different directions, ensuring a pleasant ride on the water thanks to its high torque and outstanding balance. This system also provides fast acceleration thanks to its high propulsion power, as well as shorter full-stop distances. Another unrivaled technology of Suzuki Marine, the mobile instant information system can share travel times with the user in all rpm values by scanning the QR code on the engine via the mobile application. With the system, where all information about the engine can be easily seen, there is no need to open the lid and plug in a computer with a cable. Thus, in case of a breakdown, remote action can be taken with the right intervention and guidance.
Since the second half of 2015, Suzuki's enjoyable automobile, motorcycle and marine world has been present in Turkey under the umbrella of Doğan Trend Automotive, a subsidiary of Doğan Holding.
Since 2015, Suzuki meets Suzuki-lovers with the assurance of Doğan Trend Automotive in Turkey, a subsidiary of Doğan Holding, and its wide network of authorized dealers and service providers. You can find detailed information about the Suzuki Marine world on www.suzuki.com.tr/tr/marine
DOĞAN TREND SİTESİNDE ARA