MG Increased Sales by 35% in Turkey in the First 6 Months of the Year Compared to Last Year!
After being purchased by China's SAIC in 2007, the British automobile brand MG, which Doğan Trend Automotive is the distributor in Turkey, continues its rise successfully by increasing its concentration on electric vehicles. The brand, which has a long history of about a century, always responds to consumer needs and shows a young and dynamic stance by being brave about change. The well-established brand has countless achievement. MG has reached an important turning point with the sale of one million vehicles outside China since 2007. MG, which played a leading role in the popularization of electric vehicles in our country, made a rapid entrance to 2022 and increased its sales in our country by 35 percent in the first 6 months of the year compared to last year. MG, which aims to move sales volumes much higher with three new models to join the family this year, will also step into the C crossover segment with the addition of MG4 to the product range at the beginning of 2023.
Founded in 1924 as Morris Garages and making significant contributions to the history of global motorsport in the following years, the MG brand is approaching its centenary. The carmaker continues to make history with the high number of sales outside its home country, China. MG's sales outside China have exceeded one million since 2007. This accounts for about half of total MG sales. MG became "China's One Brand Overseas Sales Champion" for the third consecutive year thanks to its strong research and development capabilities and strong market operations. This title is a strong proof of MG's global organization and the brand value it has generated over the years.
Today, MG sells its vehicles in 84 countries of the world and is welcomed in these markets. The brand also has six million followers worldwide on social media and is universally loved by young consumers.
The brand that makes Turkey like emission-free driving
MG, which set foot in our country with its 100% electric model ZS EV, showed that it is one of the biggest players in the market with its rechargeable hybrid E-HS and gasoline ZS model. MG, which played a leading role in the popularization of electric vehicles in our country, reached successful sales figures in 2021 under the umbrella of Doğan Trend Automotive. MG, which made a rapid start to 2022, increased its sales by 35 percent in the first 6 months of the year in our country compared to last year. MG, which aims to move sales volumes much higher with three new models to join the family this year, will also step into the C crossover segment with the addition of MG4 to the product range at the beginning of 2023.
MG ZS (EV): Global success
MG ZS makes an important contribution to the success of one million non-China sales. Thanks to its acclaimed design, high-security level, superior quality, and smart pricing policy, MG ZS has made an exceptionally good start from the moment it entered the market. Especially in Europe, the all-electric MG ZS EV model has become the reference point of its class. The zero emission SUV delighted more than 15,000 customers in its first year of sales and reached the top positions in the UK, Norway, Sweden, the Netherlands, and France. The 100% electric ZS EV, which is also extremely popular in our country, managed to become the third best-selling electric model after being sold in its first year in 2021.
MG ZS EV was also the first all-electric SUV in segment B to receive five stars from Euro NCAP with its excellent level of safety. It also achieved the maximum of five stars in the Australian ANCAP safety assessment. In addition, MG ZS EV was named the Electric Family Car of the Year 2021 by the Flemish Automobile Association (VAB) in Belgium and the Car of the Year 2022 by the leading Swedish automotive magazine Teknikens Värld.
MG ZS ranked first in the SUV segment in Australia, Chile, and some other countries in May 2022. In addition, the MG brand was among the top ten brands in 18 countries such as Australia, New Zealand, Saudi Arabia, and Qatar in the first quarter. Thus, users from all over the world were able to enjoy superior MG quality and driving pleasure.
Towards the next million
MG continues its global growth without slowing down. This year, MG4 Electric will be launched to the market and the gap in the C crossover class will be filled. The all-electric new crossover MG4 with its attractive design, spacious interior, and impressive technology meets the high demand for zero emissions and smart transportation requirements of global consumers. MG4 Electric will support MG's strategic model for global markets in terms of product movement and its next target of one million overseas sales.
Relying on SAIC Motor's superior engineering R&D team, the collaboration of numerous design centers around the world, and the global supply chain, MG applies the same global standards to each model. Almost all MG products meet strict European standards such as reach and E-Mark. With high safety certifications and a standard 7-year manufacturer's warranty, MG offers customers around the world superior customer satisfaction and an enhanced customer experience.
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