Japanese Legend Suzuki Turned A Century With Its Investments And The Products It Offers To The World!
Being a global brand with its product groups and represented by Doğan Trend Automotive in Turkey, Suzuki celebrates its 100th anniversary this year. It was founded in 1920 by Michio Suzuki and started its activity with weaving looms; Suzuki Motor Corporation, which has expanded to motorcycles, automobiles, outboard marine engines and ATV vehicles, maintains its place among the most important brands of today, both with its products and with its global collaborations. While Suzuki crowns this position with its achievements in industry, design, marketing and innovative fields, it continues to sign many innovations that make human life easier and shape technology in its journey that has reached its 100th year. Designing a new logo for this special anniversary, Suzuki also reveals its centuries-old journey with its website at https://www.globalsuzuki.com/100th/ within the framework of the celebrations.
Represented by Doğan Trend Automotive operating under the roof of Doğan Holding in Turkey, the world's giant brand Suzuki is celebrating its 100th anniversary this year. Suzuki, which has produced products in many branches of the vehicle industry, from automobiles to motorcycles, from marine engines to ATV vehicles throughout its history, continues its activities to transfer its experience of 100 years to the future. Continuing to sign many innovations that make human life easier and direct technology, Suzuki takes its fans on a century-old journey on the website it created for this special anniversary. The site with the special logo of the 100th anniversary, where Suzuki's most important milestones are located, can be accessed at https://www.globalsuzuki.com/100th/.
From weaving looms to automobile production
The adventure of Suzuki, which was founded by Japanese Michio Suzuki and started with weaving looms in the first place, showed a rapid growth. Suzuki started motor vehicle business in 1952 with a two-stroke Power Free 36 cc motorcycle, and in 1954 Suzuki Motor Co. Ltd and started the mini-vehicle era in Japan with the two-stroke Suzulight 360 cc, which it went into mass production a year later. 2 years after the registration of today's memorable Suzuki logo in 1958, Suzuki also completed its automobile production facility, and completed its first export and pickup truck production facility in this period. Suzuki's first light commercial vehicle was the Suzulight Carry, which started to be produced in 1961. The small-class model Alto, produced in 1979, was among the models that contributed to the growth rate of the brand.
Global integration era
In the 1980s, Suzuki increased its global partnerships. Initially, a partnership for automobile production was formed between GM, Isuzu and Suzuki. After Suzuki's legendary model Swift started to be produced as 3-door in 1983, 5-door option was added. The Vitara, the pioneer model of the brand in the small SUV, was introduced in Japan in 1988 under the name Escudo with a 1.6-liter engine and 4x4 drive. By 1990, the years of the Suzuki Motor Corporation began. Suzuki, which sold 30 million cars worldwide in 2002, signed a partnership with Fiat in 2003.
The 2010s, on the other hand, witnessed collaborations with Toyota that were gradually expanding. This joint movement, which started in 2016, continued with the opening of Suzuki's Gujarat factory in India and the signing of the future business partnership memorandum with Toyota. In 2018, both companies agreed to mutually supply hybrid and other vehicles in India. A year later, a capital partnership agreement was signed.
Pioneering motorcycles at Suzuki
Suzuki, which started motorcycle production in 1952 with a 2-stroke 36 cc bicycle engine named Power Free, introduced its 60 cc Diamond Free engine to the market in 1953. Stepping into the world of motorsports in the 60s while motorcycle production continued, Suzuki won the 50 cc motorcycle classification of the Isle of Man TT Championship with racer Mitsuo Ito. With models such as the Suzuki GSX 1300R Hayabusa, which broke the speed record in 1999, the brand's motorcycle production exceeded 40 million. Suzuki continued to expand its motorcycle range with the Skywave 650 from the Burgman series in 2002, the e-Let's electric scooter in 2012, the new Katana in 2018 and the V-Strom 1050 launched in 2019.
The dynamo of the marine engine market
Suzuki, which is among the global names of the marine engines market as well as land vehicles, first produced the 2-stroke D55 model outboard marine engine with 5.5 HP power in 1965. In 2017, the model with counter-rotating propellers, the DF350A, was the pioneer of its class, while the S17 won the "Best Fishing Boat" award in the Japan Boat of the Year competition in 2019.