The adventure of Suzuki, which was founded by Japanese Michio Suzuki and started with weaving looms in the first place, has been going on for 100 years. Suzuki Loom Works, which entered the business life in 1909, was reorganized in 1920 with the name of Suzuki Loom Manufacturing Co. with a capital of 500 thousand Yen. Suzuki, which started to export machinery in 1929, decided to produce its light commercial vehicle, which was developed as a concept in 1937, but the Second World War, which started in 1939, changed the plans. Suzuki started motor vehicle business in 1952 with a two-stroke Power Free 36 cc motorcycle, and in 1954 Suzuki Motor Co. Ltd and started the mini-vehicle era in Japan with the two-stroke Suzulight 360 cc that went into mass production a year later. 2 years after the registration of today's memorable Suzuki logo in 1958, Suzuki also completed its automobile production facility, and completed its first export and pickup truck production facility in this period.
Suzuki's first light commercial vehicle was the Suzulight Carry, which started to be produced in 1961. Suzuki introduced the mini 4x4 Jimny 360 cc with 2-stroke engine in 1970, and the same vehicle began to be produced in Pakistan 5 years later. Pakistan also hosted the assembly of the LJ50 4x4 model. Also produced in Japan this period, the SJ10, which has a 25 HP air-cooled, 2-cylinder and 2-stroke engine, won the admiration of the consumer with its functional interior for 3 people and its economy. In 1974, the SJ50 was developed for export markets with its new 3-cylinder 0.5-liter engine and 4-seater design. Continuing its growth in the 70s by establishing an automobile production facility in Indonesia, Suzuki began exporting the LJ80 model it introduced in 1977 to European and Australian markets. The small-class model Alto, produced in 1979, was among the models that contributed to the growth rate of the brand.
In the 1980s, Suzuki increased its global partnerships. Initially, a partnership for automobile production was formed between GM, Isuzu and Suzuki. In 1981, the SJ410 model, which had 1.0-liter engines and was previously produced as the Jimny, was exported to Europe and Canada as the Samurai. In 1982, Suzuki signed an agreement with the Indian government for automobile production, through Maruti Udyog Ltd. In this context, the Suzuki Alto was produced under license as the Maruti 800. Suzuki's legendary model Swift, on the other hand, was produced in 1983 as a 3-door option, and a 5-door option was added, and it was also produced in Colombia in 1987 under the name Cultus. The Vitara, the pioneer model of the brand in the small SUV, was introduced in Japan in 1988 under the name Escudo with a 1.6-liter engine and 4x4 drive. By 1990, the years of the Suzuki Motor Corporation began. While Megyar Suzuki Corp. for automobile production in Hungary was established, other important investment moves of the 90s were the technical support agreement with Daewoo for the production of light commercial vehicles, the launch of the Wagon R mini vehicle with 660 cc engine, and the establishment of the Sagara engine factory in Shizuoka. Suzuki, which sold 30 million cars worldwide in 2002, and signed a partnership with Fiat in 2003.
In India, after Suzuki acquired the majority of the shares of Maruti Udyog, the company name was changed to Suzuki Maruti in 2007. In 2008, the Sagara factory, which produces automobiles, was completed in Shizuoka. The 2010s, on the other hand, witnessed the expanding scope of collaborations with Toyota. This joint movement, which started in 2016, continued with the opening of Suzuki's Gujarat factory in India and the signing of the future business partnership memorandum with Toyota. In 2018, both companies agreed to mutually supply hybrid and other vehicles in India. A year later, a capital partnership agreement was signed.
Since 2015, Suzuki has been meeting with Suzuki lovers with the assurance of Doğan Trend Automotive, a subsidiary of Doğan Holding in Turkey, and its wide authorized dealer and service network. For more information about the world of Suzuki Automobile please click at www.suzuki.com.tr/tr/otomobil.
Suzuki, which started motorcycle production in 1952 with a 2-stroke 36 cc bicycle engine named Power Free, introduced its 60 cc Diamond Free engine to the market in 1953. In 1955, the Colleda 125 cc model was produced with a 4-stroke 1-cylinder engine. Stepping into the world of motorsports in the 60s while motorcycle production continued, Suzuki won the 50 cc motorcycle classification of the Isle of Man TT Championship with racer Mitsuo Ito. Founded in Thailand in 1967, Thai Suzuki Motor Co. Ltd. was the brand's first motorcycle factory to be established outside of Japan. The GS400 and GS700 in 1976 and two years later the GS1000E, the GSX Series (Katana) in 1980, ATV production in 1981, the 50cc 2-stroke Let's scooter electric bike in 1996 and the speed record Suzuki GSX 1300R in 1999 With models like Hayabusa, the brand's motorcycle production exceeded 40 million. Suzuki continued to expand its motorcycle range with the Skywave 650 from the Burgman series in 2002, the e-Let's electric scooter in 2012, the new Katana in 2018 and the V-Strom 1050 launched in 2019.
In 2020, the Spanish driver of the Suzuki Ecstar team, Joan Mir, became the MotoGP World Champion in the most important organization of motorcycle racing, MotoGP World Championship. In this season, the Suzuki team also won three different victories, namely the Drivers' Championship, the Constructors' Championship and the Factory Championship. As this year Suzuki Motor Company celebrates its 100th anniversary, these achievements have great importance for Suzuki. Reaching the MotoGP World Championship again 20 years after its last world championship in the premiere class, Suzuki is also celebrating this success by leaving behind 60 years in motorsports this year.
Since 2015, Suzuki has been meeting with Suzuki lovers with the assurance of Doğan Trend Automotive, a subsidiary of Doğan Holding in Turkey, and its wide authorized dealer and service network. You can find detailed information about the world of Suzuki Motorcycles at www.suzuki.com.tr/tr/motosiklet.
Suzuki, which is one of the global brands of the marine engine market as well as land vehicles, first produced the 5.5 HP 2-stroke D55 model outboard marine engine in 1965. The brand's strong position in the market continued with the DT200 Exante introduced in 1987 and the 4-stroke DF 60 and DF 70 models with electronic fuel injection system in 1997. While the first timing chain DF40 and DF50 models were introduced in 1998, the production of the 300 HP V6 cylinder DF300 started in 2006.
Today, Suzuki Marine, which has a wide product range from 2.5HP to 350HP in outboard marine engines, leads the sector with its superior technological developments. The DF 300B model, which was introduced for the first time in Turkey at the Boatshow 2020, is the most important representative of the latest point Suzuki technology has reached. Revolutionary in the field of outboard motors, the DF 300B draws attention as the world's first 300 HP four-stroke engine with reverse-rotating twin propeller technology. The reverse-rotating twin propeller technology developed by Suzuki enables both propellers to rotate in different directions, providing a pleasant cruise thanks to its high torque and extraordinary balance on the water. This system also enables the boat to stop at a shorter distance, in addition to rapid acceleration thanks to its high thrust power. Another unrivalled technology of Suzuki Marine, the mobile instant notification system can share the travel times with the user at all revolutions by scanning the QR code on the engine via its mobile application. With the system where all information about the engine can be seen easily, there is no need to open the cover and connect a computer with a cable. Thus, in case of any malfunction, remote intervention, correct intervention and guidance can be provided if it is needed.
Since the second half of 2015, Suzuki's joyful automobile, motorcycle and marine world continues its existence in Turkey under Doğan Trend Automotive.
Suzuki has been meeting with Suzuki lovers with the assurance of Doğan Trend Automotive since 2015, a subsidiary of Doğan Holding in Turkey, and its wide authorized dealer and service network. You can find detailed information about the world of Suzuki Marine at www.suzuki.com.tr/tr/marine.