The story of a great adventure that began in Sestri Ponente, Genova in 1884, when young Rinaldo Piaggio took over his father's business and turned it into a shipping company created today’s Piaggio. No one knew that Piaggio & Co would conquer the skies, roads and hearts of all of Italy in a few years.
In the early 20th century, with the burgeoning Italian industry, as early as 1915, Piaggio began repairing and building seaplanes, and in 1917 he bought an aerospace company based in Pisa. After a while, the P2 (Piaggio 2) monoplane and the next evolution of the P7, the Piaggio racing seaplane, and the four-engine P108 were produced, which would become the last major Italian-built aircraft before the Second World War.
The year is 1944 and the end of World War II is approaching… Enrico Piaggio commissions a vehicle that will allow individuals to wander around on their own, with the boom that will surely come as the country rebuilds itself. The first attempt is a scooter with a load-bearing frame designed by Renzo Spolti. The MP (Moto Piaggio) is called Paperino in the MP1 and MP5 iterations. Unconvinced, Enrico asks Corradino d'Ascanio to take a fresh look at the design, and in 1945 the MP6 prototype is produced with all sorts of aviation-derived innovations. Production of the two-wheeled vehicle, which will go down in history a year later, begins: Vespa 98.
Since 2016, Piaggio has been serving its customers with the assurance of Doğan Trend Automotive, a subsidiary of Doğan Holding, and a wide network of authorized dealers and service centres in Turkey. You can find detailed information about Piaggio at www.piaggio.com.tr.